‘NuNi op je gsm. Focus op de weg.’
This campaign relies on online videos, audio, social content, and posters, always tailored to context and timing. It’s not a one-off action but a platform evolving in waves, with a clear ambition: NuNi should not just become a slogan, but a shared reflex, like other traffic norms that have embedded themselves in culture and language over time.
Research shows that young people mainly reach for their phones out of boredom, overconfidence, or to check incoming notifications. Although nearly 60 percent know that using their phone while driving is unsafe, 37 percent still take the risk. A campaign and the rap by Arno the Kid aim to raise awareness among Flemish drivers once again about the dangers of distraction in traffic.
