academy

Although it occurs to few people, sound is everywhere, all the time. The annoying buzzer of your alarm clock, roaring traffic, everyday noise…or the soothing call of birds, of a musical tension and relase, the inflection of a soft voice. Iconic sounds such as Tarzan’s roar, that harmonic chord when you start your Mac, the dramatic cue in ‘Jaws’. Sound can be both a blessing and a curse but sound is music and thus emotion, like a body. Sounds defined by space and acoustics, but also by the listener and who you are as a person. It is the soundtrack of your life.

Author and TEDx speaker Cedric Engels has always been absorbed by sound. As a music producer, a DJ with Hermanos Inglesos, a master in Law and as a sonic branding pioneer and co-founder of Sonhouse, an organisation specialised in sound identities for film and brands. Cedric’s whole existence has been determined by sound and, inescapably, silence.