With a baseline like “Triple your thinking”, vdk bank makes its brand ambition crystal clear: striving for returns for you, your community, and the planet. Such a bold brand positioning calls for an equally bold sound. So the question is: What does vdk bank sound like?
The answer lies in the unique blend of qualities that define vdk bank. Different from other banks — unconventional yet approachable, committed but with a wink. Warm in character, yet unafraid to stand out. This distinctive mix forms the foundation for a musical identity built on intriguing contrasts.
The Score is the starting point of creating a sound identity. This soundtrack is the alpha and omega of your sound: it contains all the necessary elements for further derivatives. Our mission with it? To make a brand sing in a relevant, distinctive, catchy and ownable way.
That sounds like…
We created an upbeat and dynamic sound inspired by indie pop folk, infused with subtle touches of blues, jazz, and folk. The result is a warm, vibrant vibe that evokes the feel of a neighborhood party — full of character, flavor, and soul.
At key moments, this is contrasted with bold musical statements: modern, rebellious, and attention-grabbing — lifting the folk-inspired sound to something fresh and unexpected.
The sound Logo represents the melodic heart, distilled from the Score. Short, particular, recognisable, completely ‘you’.
That sounds like…
We’ve also translated the baseline “Triple your thinking” into sound — through a signature melodic motif that brings the idea of tripling to life musically.
client: vdk bank
agency: hotel bonka
