Under Armour

Cut Different brought Paddy The Baddy’s duality to life, from a Liverpool barbershop experience all the way to the Las Vegas Sphere.

music research sound design

One side: bowl cut, meme machine, fan favourite. The other: full braids, locked in, no noise, built to knock people out for a living. On fight night, the Sphere turned Paddy’s signature hair transformation into a larger-than-life symbol of the mindset that sets him apart.

Sonhouse joined as music partner, crafting the sonic energy behind Cut Different, tension, swagger and focus, built for impact across film and live-scale moments.

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With Under Armour by his side, MMA fighter Paddy ‘The Baddy’ Pimblett knows the hard work never stops, it’s all part of the process. Gearing up in the iconic sportswear brand, the fan favourite is ready for a charge towards the lightweight title, but getting there takes dedication and repeated effort.

Client: Under Armour
Agency: Preacher
Film Production: STICKYSTUFF

Sonhouse.com

Sonhouse is a sound production agency and talent platform. We believe that the right sound identity makes your project stronger, film or brand.

Sound identity

Wonder what your project sounds like? It’s our mission to make your ID(ea) stronger with sound, music and voice.

Brand

A sound DNA adds fundamental value to the message. By developing a sound strategy we want to make you stand out and break through the noise.

Film & features

We love making stories stronger with the right sound, starting from the scenario.

Sonhouse is a sound production agency and talent platform.

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