We worked on a European advertising campaign for The Bicester Collection, where each of the nine Villages has its own unique identity. There are clear differences between countries, but also within a single country. Our challenge was to translate these identities into sound and music. To do this authentically, we traveled to several locations to capture ambient sounds and worked closely with every Village to define their sonic identity.
The campaign spans three major seasons: Spring/Summer, Autumn/Winter, and Holidays (Christmas). The music and sound design evolved with each season, ensuring the audio experience felt fresh and relevant. Yet, despite these variations, a shared sound identity runs through all Villages, ensuring a sense of unity across the campaign.
