To grow as both a trusted guide and a destination for ultimate entertainment, Play sets itself apart through its distinctive audio identity. And that calls for a unique, unmistakable sound. Wonder what Play sound like?
Boldly real, and really bold.
The score is the backbone of a sound identity. It contains all the elements and layers for further derivatives to make a brand sing in a relevant, memorable and ownable way.
We created a layered, modular, and contemporary sound. In terms of tempo, rhythm, and intensity, we dare to challenge without ever becoming chaotic, harsh, or noisy. We Play with short, somewhat abstract melodic figures.
The sound logo represents the melodic heart, distilled from the full Score. Short, particular, recognisable and signature Play.
To reinforce the animated visual logo of Play, we infused the sonic identity with retro-modern sound effects that give the moving cube even more personality. We conclude with an open sound, a confident invitation into the world of Play.
Sonic identities guidelines
