Green. Electronic & indie Music. Fine cuisine. These are the 3 key ingredients of Paradise City, a 2 day festival near Brussels that started out in 2015 and is well on its way for a bright future
Sonic Branding . Sound Strategy
The purpose of Paradise City is simply to recreate an “authentic experience with quality electronic and indie music in a stunning surrounding. A green haven in which you have space to dance and enjoy good times with your friends.”
The brandscore is the starting point of creating a sound identity. This soundtrack is the alpha and omega of your sound: it contains all the necessary elements for further derivatives. Our mission with it? To make a brand sing in a relevant, distinctive, catchy and ownable way.
The sonic brand is the sound logo that represents the melodic heart, distilled from the brandscore. Short, particular, recognisable, completely ‘you’.
On campaign level, sound identities are dynamic and adjustable by definition. For this very first teaser of the festival we needed to make clear that the programmed artists ranged from indie to electronic – a progression we developed in the music for this animation.
A completely new version isn’t always necessary. For this clip, a simple, clean edit of the Brandscore did the job just fine!