Le son du Park (RSCA)

From this season (2024/25) onward, the atmosphere of the Lotto Park will sound distinctly different, thanks to an exciting new addition to RSC Anderlecht’s identity: a new sonic branding, highlighted by a powerful new anthem.

music composition sonic branding sound design sound strategy

A musical ensemble performed the new anthem live, before the match against Kortrijk, the first evening match in winter time. The hymn is an ode to the Park #NoblesseOblige.

Last season (2023/24), the energy at Lotto Park reached new heights, with sold-out games and a crowd that brought the stadium to life every matchday. The chants, the cheers, the roar of the fans — all of it contributed to a sense of magic that only Anderlecht fans know. Now, that electric atmosphere has been immortalized in sound.

The anthem draws inspiration from the very heartbeat of the stadium — the cheers and clapping of the supporters themselves — integrating recordings of fans’ claps to create a sound that is uniquely theirs. This musical identity will be a recurring feature of the matchday atmosphere, adding a layer of excitement and recognition both inside the stadium and beyond.

Behind The Scenes

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Discover more footage on RSCA’s Instagram!

RSCA x Stromae

In 1985, Brussels icon Lange Jojo recorded Anderlecht Champion with the RSC Anderlecht squad to celebrate the club’s 18th league title. The catchy “Allez Allez Allez” became an instant hit and still echoes through the stadium before every home game.

The song quickly went global. For the 1986 World Cup, “Allez” became “Olé,” and the chant was embraced in stadiums worldwide. Olé Olé Olé became part of global football culture—a universal anthem of joy and victory.

Forty years later, RSC Anderlecht honors this purple-and-white cultural heritage together with Mosaert, the creative collective behind Stromae—Brussels’ global artist and “Brusseleir of the Year.” A tribute to Belgitude, full of love for their city and country, with humor and self-mockery.

For the first time in his career, Stromae has remixed an existing track: a rework of Anderlecht Champion, paying tribute to the song’s global impact. The remix complements the original version, which will continue to play before every home match. The official video also unveils the club’s four new 2025/26 kits, all designed by Mosaert.