Fost Plus is bringing back the famous plastic chicken to shine a spotlight on common PMD sorting mistakes. We handled the music re-recording, voice recordings and all the sound effects. The message remains refreshingly simple: if it’s packaging, it goes in the bag!
You probably know this everyday dilemma: “Does this belong in the PMD bag or not?” A question almost as common as “What’s for dinner?”. The plastic chicken, the star of the previous Fost Plus campaign (remember the version of Céline Dion’s “All By Myself”?), is back and bursting with energy at that crucial moment. This time, it’s grooving to U Can’t Touch This by MC Hammer, reminding us of a golden rule: watch the video and find out yourself.
At the end of 2024, Fost Plus raised the alarm. More and more waste that doesn’t belong was ending up in the blue bag. Batteries, electrical and electronic devices, and plastic objects were particularly shocking.
Sustained behavioral change is rarely a simple process. It takes time, and what we ask everyone to do must be as easy as possible. With the campaign’s earworm, ‘if it’s packaging, it goes in the bag,’ we give everyone practical tools for everyday life to sort better and contribute to a better world.
Agency: Hotel Bonka
