Eastpak has a strong genuine history that is combined with the new fresh and modern positioning. Sonhouse mixed up the heritage and fundaments of the brand together with an electronic contemporary feel.
Sonic Branding . Sound Strategy
Eastpak, part of the VF Corporation, is an American worldwide lifestyle brand founded in Boston, specializing in bags, backpacks, travel gear and accessories. The company began as Eastern Canvas Products USA, Inc. in 1952, producing bags and packs for the US military before focusing on the consumer market under the brand name Eastpak as of 1976. Since then Eastpak has always re-invented the brand in different ways, ‘sound’ is one of them!
The brandscore is the starting point of creating a sound identity. This soundtrack is the alpha and omega of your sound: it contains all the necessary elements for further derivatives. Our mission with it? To make a brand sing in a relevant, distinctive, catchy and ownable way.
Sonhouse doesn’t recommend using the brandscore when it doesn’t fit the creation perfectly. When required, a further adjusted version is justified. So we created different versions of the key-melody and sound DNA of the brandscore. Put on your headphones!