e5 Mode is one of the largest fashion retailers in Belgium, with the well-known baseline “Your story in style” firmly embedded in its DNA. With the award-winning campaign “From Aged to Ageless,” e5 puts renewal at the center, successfully rethinking and strengthening its brand position while staying true to its roots. The brand embraces a fresh, age-inclusive vision of fashion, proving that style knows no age.
360° sonic approach
We translated e5’s brand identity into a distinctive sound through a dedicated sonic branding journey. From there, we rolled out a full 360° sonic approach: across radio and TV campaigns and extending it even all the way into the stores. Sonhouse Collection curates the in-store music in every e5 location, with a focus on timeless yet modern tracks.
Wonder what e5 sounds like?
The Score is the starting point of creating a sound identity. This soundtrack is the alpha and omega of your sound: it contains all the necessary elements for further derivatives. Our mission with it? To make a brand sing in a relevant, distinctive, catchy and ownable way.
That sounds like…
The sound Logo represents the melodic heart, distilled from the Score. Short, particular, recognisable, completely ‘you’.
That sounds like…
TV & RADIO CAMPAIGNS
e5 loves to tell stories through fashion. Over the years, the brand has launched many eye-catching campaigns. From vibrant seasonal collections for him and her to collaborations with Metejoor and Murielle Scherre or the ReFive Days where e5 shows its sustainable side, encouraging reusable and circular fashion. Whether it’s summer vibes, winter layers, or timeless looks, e5 proves that style can be fun, fresh, and made to last!
