Crelan

What if the secret to a good night’s sleep wasn’t counting sheep, but a mortgage advisor? For Crelan’s ‘Put an end to sleepless nights’ campaign, we crafted a radio spot that turns financial stress into a soothing lullaby. With personal guidance mapping out renovation costs, EPC scores, and subsidies, the only thing left to do is sleep soundly.

radio

We turned the worries of Crelan’s customers into a bold concept: a lullaby that softly sings away every concern about renovating, EPC scores, and subsidies. In the radio spot, a calming melody voices each sleepless thought so listeners can finally rest easy.

Radio NL

Radio FR

The Miracle

Crelan’s The Miracle TV ad, directed by Guy de la Palme, delivers a delightful surprise.

In their 2025 TV campaign, The Miracle, a Crelan customer receives a call from his advisor while dining at a restaurant. What follows is pure magic. Fellow diners can’t believe their eyes and ears, tourists flock to the scene, and street vendors start selling gadgets and souvenirs featuring the overjoyed customer. Even a skeptic chimes in, calling it fake news.

The campaign reinforces Crelan’s core message: the pleasant surprise that a big bank with genuinely personal service still exists.