Colora

Colora’s radio campaign, created by About Brands and produced by Sonhouse, won the Soniq Sweet Spot Q4 2025 (VIA). The goal? Position Colora as the expert in paint, color, and interior solutions, now including vinyl flooring, window decor, and more.

Radio Campaign 2025 & 2026

How to make color hearable? The spots use humor and absurdity: a horse for chestnut brown, a date for eye-blue, flamingos for powder pink. Sound design: hooves, breathing, rustling, makes it tangible. Radio’s power: imagination does the rest.

Radio remains the heart of Colora’s media strategy, delivering consistent results and strong brand recognition. The Soniq Sweet Spot win highlights how a clever mix of storytelling, sound, and humor turns a simple message into something truly memorable.


Logo: the core of the DNA

The sound logo is the sound logo that represents the melodic heart, distilled from the full score. Short, particular, recognisable, completely ‘you’.

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