Sonhouse is a sound production agency and platform for sound people.

Brussels Airport has a long history and a strong brand identity. The brand is all about passionately powering connections with a warm Belgian spirit. So, what does Brussels Airport sound like?

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Brussels Airport’s essence is a combination of a unique and unifying, Belgian hospitality, a passionate, winning spirit and an inspirational excellence in leadership.

Their emotional drivers are control, security and belonging. It’s the aspect of belonging we emphasized in the sonic branding.

Brandscore: the sound DNA

The brandscore is the starting point of creating a sound identity. This soundtrack is the alpha and omega of your sound: it contains all the necessary elements for further derivatives. Our mission with it? To make a brand sing in a relevant, distinctive, catchy and ownable way.

Musically, we worked with a connecting and intimate intro, an emotional yet confident build-up and a resolving finish. Brussels Airport’s brand identity called for dynamic, organic music with some Belgitude, a few subtle elements of sound design and connecting harmonious backing vocals. The melody brings intricacy in the brandscore and simplicity in the sonic brand.

Sonic Brand: the core of the DNA

The sonic brand is the sound logo that represents the melodic heart, distilled from the brandscore. Short, particular, recognisable, completely ‘you’.

Latin Summer Rework

A latin, mariachi-infused rework of the brandscore for their summer campaign.

Learn more about Sonic Branding

This case was developed together with Havas and Brussels Airport.

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