Brussels Airport has a long history and a strong brand identity. The brand is all about passionately powering connections with a warm Belgian spirit. So, what does Brussels Airport sound like?
Brussels Airport’s essence is a combination of a unique and unifying, Belgian hospitality, a passionate, winning spirit and an inspirational excellence in leadership.
Their emotional drivers are control, security and belonging. It’s the aspect of belonging we emphasized in the sonic branding.
The brandscore is the starting point of creating a sound identity. This soundtrack is the alpha and omega of your sound: it contains all the necessary elements for further derivatives. Our mission with it? To make a brand sing in a relevant, distinctive, catchy and ownable way.
Musically, we worked with a connecting and intimate intro, an emotional yet confident build-up and a resolving finish. Brussels Airport’s brand identity called for dynamic, organic music with some Belgitude, a few subtle elements of sound design and connecting harmonious backing vocals. The melody brings intricacy in the brandscore and simplicity in the sonic brand.
The sonic brand is the sound logo that represents the melodic heart, distilled from the brandscore. Short, particular, recognisable, completely ‘you’.
A latin, mariachi-infused rework of the brandscore for their summer campaign.
This case was developed together with Havas and Brussels Airport.