Brussels Airport has a long history and a strong brand identity. The brand is all about passionately powering connections with a warm Belgian spirit. So, what does Brussels Airport sound like?
Brussels Airport’s essence is a combination of a unique and unifying, Belgian hospitality, a passionate, winning spirit and an inspirational excellence in leadership.
Their emotional drivers are control, security and belonging. It’s the aspect of belonging we emphasized in the sonic branding.
The Score is the starting point of creating a sound identity. This soundtrack is the alpha and omega of your sound: it contains all the necessary elements for further derivatives. Our mission with it? To make a brand sing in a relevant, distinctive, catchy and ownable way.
Musically, we worked with a connecting and intimate intro, an emotional yet confident build-up and a resolving finish. Brussels Airport’s brand identity called for dynamic, organic music with some Belgitude, a few subtle elements of sound design and connecting harmonious backing vocals. The melody brings intricacy in the Score and simplicity in the Logo.
The sound logo represents the melodic heart, distilled from the Score. Short, particular, recognisable, completely ‘you’.
A latin, mariachi-infused rework of the Score for their summer campaign.
A high-energy dance version to get the marathon runners through the last miles.
This case was developed together with Havas and Brussels Airport.