Ablo is the app that let’s you ‘Make Friends Worldwide’ and the main campaign tagline promises: ‘ABLO Takes You Places’. Both claims are essential for their sonic branding. Wonder what Ablo sounds like?
Ablo is the app that let’s you ‘Make Friends Worldwide’ and the main campaign tagline promises: ‘ABLO Takes You Places’. Both claims are essential for their sonic branding. Wonder what Ablo sounds like?
Ablo is young, fun, empowering, hyper-expressive and with a different, across-the-board inclusive view on the world, society and its people. The brand is leaving an empowering mark in its global journey while connecting anyone with everyone. Think K-pop meets EDM while visiting Latin, Asian and Arabian musical places.
The score is the starting point of creating a sound identity. This soundtrack is the alpha and omega of your sound: it contains all the necessary elements for further derivatives. Our mission with it? To make a brand sing in a relevant, distinctive, memorable and ownable way.
The sound logo represents the melodic heart, distilled from the full Score. Short, particular, recognisable and completely Ablo.
For a Tik Tok global campaign including choreography and vocals, we turned the original Ablo score into a dancehall banger with custom lyrics.
This case was developed together with Massive Media.