Ablo is the app that let’s you ‘Make Friends Worldwide’ and the main campaign tagline promises: ‘ABLO Takes You Places’. Both claims are essential for their sonic branding. Wonder what Ablo sounds like?
Ablo is young, fun, empowering, hyper-expressive and with a different, across-the-board inclusive view on the world, society and its people. The brand is leaving an empowering mark in its global journey while connecting anyone with everyone. Think K-pop meets EDM while visiting Latin, Asian and Arabian musical places.
The score is the starting point of creating a sound identity. This soundtrack is the alpha and omega of your sound: it contains all the necessary elements for further derivatives. Our mission with it? To make a brand sing in a relevant, distinctive, memorable and ownable way.
The sound logo represents the melodic heart, distilled from the full Score. Short, particular, recognisable and completely Ablo.
For a Tik Tok global campaign including choreography and vocals, we turned the original Ablo score into a dancehall banger with custom lyrics.
This case was developed together with Massive Media.