Bonjour Quentin & Philippe!
By translating the city’s core values in sound, we created a musical piece that’s open, authentic, inventive and stubborn at the same time.
“Always Close” is the fundament of Proximus, the brand promess. Key words and values are: innovative, trustworthy, human and enthousiastic. All to be translated into their sound ID.
Wonder what LPM sounds like?