Sonhouse is a sound production agency and platform for sound people.

Thiqah has a strong and clear brand DNA that we want to translate into sound: what does Thiqah sound like?

What we did

Sonic Branding . Sound Strategy

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Solid, energetic and trusthworthy (piano) combined with innovation and uniqueness.

Brandscore: the sound DNA

The brandscore is the starting point of creating a sound identity. This soundtrack is the alpha and omega of your sound: it contains all the necessary elements for further derivatives. Our mission with it? To make a brand sing in a relevant, distinctive, catchy and ownable way.

Thiqah is a progressive and energetic brand that stands for trust and innovation. Other important values are: challenging, commitment, professional and proactive. We want to translate these characteristics into sound keeping the mission and vision in mind. Thiqah, as a humble pioneer, can be indentified with ‘leading change’ towards the government (B2G), businesses (B2B) and the mass (B2C). These target audiences need to experience the same emotion and brand DNA when they come into contact with Thiqah. This means that there has to be one strong consistent sound identity to achieve this goal.

Sonic Brand: the core of the DNA

The sonic brand is the sound logo that represents the melodic heart, distilled from the brandscore. Short, particular, recognisable, completely ‘you’.

Sonic Brand Reworks

Themed reworks of the original sound logo.

This story was developed together with BeamingSquare and UBRAND.

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