Thiqah has a strong and clear brand DNA that we want to translate into sound: what does Thiqah sound like?
Sonic Branding . Sound Strategy
Solid, energetic and trusthworthy (piano) combined with innovation and uniqueness.
The brandscore is the starting point of creating a sound identity. This soundtrack is the alpha and omega of your sound: it contains all the necessary elements for further derivatives. Our mission with it? To make a brand sing in a relevant, distinctive, catchy and ownable way.
The sonic brand is the sound logo that represents the melodic heart, distilled from the brandscore. Short, particular, recognisable, completely ‘you’.
Themed reworks of the original sound logo.
This story was developed together with BeamingSquare and UBRAND.