Thiqah has a strong and clear brand DNA that we want to translate into sound: what does Thiqah sound like?
Solid, energetic and trusthworthy (piano) combined with innovation and uniqueness.
The Score is the starting point of creating a sound identity. This soundtrack is the alpha and omega of your sound: it contains all the necessary elements for further derivatives. Our mission with it? To make a brand sing in a relevant, distinctive, catchy and ownable way.
Thiqah is a progressive and energetic brand that stands for trust and innovation. Other important values are: challenging, commitment, professional and proactive. We want to translate these characteristics into sound keeping the mission and vision in mind. Thiqah, as a humble pioneer, can be indentified with ‘leading change’ towards the government (B2G), businesses (B2B) and the mass (B2C). These target audiences need to experience the same emotion and brand DNA when they come into contact with Thiqah. This means that there has to be one strong consistent sound identity to achieve this goal.
The sound Logo represents the melodic heart, distilled from the Score. Short, particular, recognisable, completely ‘you’.
Themed reworks of the original sound Logo.
This story was developed together with BeamingSquare and UBRAND.