Rode Kruis Vlaanderen has a long history and a strong brand indentity which we translated into a sound identity. So, what does Rode Kruis Vlaanderen sound like?
Sonic Branding . Sound Strategy
Rode Kruis Vlaanderen is a contemporary expert, omnipresent, transparent and closeby. The brand is a facilitator for self-reliance and to help people help people. The emotional drivers towards the brand are control, security and belonging. All this and more is now part of their sound strategy.
The brandscore is the starting point of creating a sound identity. This soundtrack is the alpha and omega of your sound: it contains all the necessary elements for further derivatives. Our mission with it? To make a brand sing in a relevant, distinctive, catchy and ownable way.
As the backbone of their sound identity, the brandscore perfectly embodies Rode Kruis Vlaanderen with a mid-tempo, piano-driven composition with an iconic chord progression.
The sonic brand is the sound logo that represents the melodic heart, distilled from the brandscore. Short, particular, recognisable, completely ‘you’.
This case was developed with Happiness.