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Red Devils

Following the success of the last Devil Time campaign, the Royal Belgian FA (RBFA) has started a new campaign called Wir Schaffen Das. It’s all about rallying massive support for Belgium’s beloved Red Devils as they march towards football glory.

Sonhouse passionately champions the Red Devils on their quest for European triumph, employing a personalized anthem, hilarious radio commercials, and a compelling mini-documentary to enhance the fervor surrounding their journey.


Wunderbar is the catchy anthem for Belgian football fans gearing up for the 2024 UEFA European Championship in Germany. While respecting the original song by Tenpole Tudor, this version is a celebration of the Belgian Red Devils and their journey.

Prepare to be enchanted by the soul-stirring notes of the Wunderbar anthem, a musical masterpiece that encapsulates the essence of unity, determination, and national pride.

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In the minds of the players, in the hearts of their fans. With ‘Believe’ the Royal Belgian FA and Jupiler launch a new six-part documentary series where various Red Devils and supporters share their personal stories leading up to the 2024 UEFA European Championship.

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Discover the personal tales, the struggles, and the triumphs that define the spirit of our team and fanbase. These stories, like threads woven together, paint a vibrant tapestry of dedication, resilience, and the unbreakable bond between players and fans.

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Watch all Believe episodes here.

La Brabançonne

In a magical moment of unity and pride, we have transformed the Belgian national anthem, La Brabançonne, into a breathtaking symphony by entrusting it to a choir.

This harmonious spectacle unfolded in French, Flemish and German, embracing the linguistic richness that defines Belgium’s diverse nation. As the first notes resonated through the air, a wave of collective emotion swept over the audience.

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Even the Belgian king joined in, singing along from the stands. His voice intertwining with those of thousands, creating a moment of unparalleled national pride. It was a symphony of unity, a testament to the unifying force of music and shared heritage.

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Radio Campaign

Sonhouse and the RBFA joined forces to create the ultimate radio spots for the qualification matches of our Red Devils. With this, they are bringing the fiery energy of the football field to the radio waves. It’s a call to action, an invitation to be part of EURO 2024!

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