Materialise brings 3D printing experience into software solutions which form the backbone of the 3D printing industry. They have their brand identity and so the question is: what does Materialise sound like?
Materialise stands for forward-moving dynamism and precision. Their mission is to innovate product development, resulting in a better and healthier world. The mentality summarises as Visionary, Co-creative and Premium.
The Score is the starting point of creating a sound identity. This soundtrack is the alpha and omega of your sound: it contains all the necessary elements for further derivatives. Our mission with it? To make a brand sing in a relevant, distinctive, catchy and ownable way.
We created a solid, uptempo and mainly electronic composition including high-end sound design elements, pulsating melodies and subtle, abstract vocals. Premium yet human – and highly danceable.
The sound Logo that represents the melodic heart, distilled from the Score. Short, particular, recognisable, completely ‘you’.
As Materialise develops specific content for specific business units, the music needed to empower those divisions as well, while staying on-brand. The same melody in a new instrumentation. We ended up composing different reworks for the business units Manufacturing, Medical and Software.
This case was developed together with Branding Today and Materialise.