“Mashreq revealed its new sonic identity through an innovative drone show as part of the launch of its new corporate identity. The sonic ID is created in partnership with sonic branding expert Sonhouse and powerfully reinforces the “Rise Every Day” philosophy. Watch the video here!
Muna Al Ghurair, Group Head of Marketing and Corporat Communications, Mashreq, said, “Our new brand tagline ‘Rise Every Day’ aims to build a mindset of shared understanding of success and glory between us and our customers and what better way to begin this journey than with a series of symbolic visuals and sounds. Through this partnership with Sonic Branding expert Sonhouse, we hope to embrace the unique notion of success that each customer has, one that speaks truest to their vision, in whatever form they see fit – and enable them to go the extra mile and inch closer to success in their pursuit of excellence.”
The Score is the starting point of creating a sound identity. This soundtrack is the alpha and omega of your sound: it contains all the necessary elements for further derivatives. Our mission with it? To make a brand sing in a relevant, distinctive, catchy and ownable way.
The sound logo represents the melodic heart, distilled from the Score. Short, particular, recognisable, completely ‘you’.
Tim De Smet – Sonic Branding expert Sonhouse said, “Mashreq is a leading financial institution, thanks to the new Sonic Branding by Sonhouse we believe the brand will become even stronger in all client touchpoints: a sound logo next to the visual logo. It will set the right emotion at an international level since it was created on the Mashreq philosophy to put the customer in the centre and give them the best possible experience.”
#Climb2Change
Mashreq celebrated the launch of their groundbreaking Climb2Change campaign with a spectacular ascent and light show on the iconic Burj Khalifa. This initiative symbolizes Mashreq’s sustainable efforts to make a positive impact on the environment and society.
What’s the right soundtrack to climb a tower of 829.8m? That was our mission to support Alexis Landot & Alain Robert.
Creative Experience Agency: Lightblue
