Logo: the core of the DNA
The sound Logo represents the melodic heart, distilled from the Score. Short, particular, recognisable, completely ‘you’.
That sounds like…
Kwak is the iconic Belgian beer first brewed by Pauwel Kwak in the Napoleonic era. Since then taste and quality have always been crucial characteristics. Although the brand has been around for many years, it is now time to to add some ‘youthfulness’ to the heritage, to modernise.
But how do you recruit craft beer drinkers for Kwak in a fun and imaginative way? Well, we created our own surrealist music kingdom appreciated by all. Discover what imagination tastes like. With Kwak Amber, Blonde and Rouge!
The sound Logo represents the melodic heart, distilled from the Score. Short, particular, recognisable, completely ‘you’.
That sounds like…
An amusing rhythm section and uptempo beat to highlight the joyful and fun new world of Kwak.
The Score is the starting point of creating a sound identity. This soundtrack is the alpha and omega of your sound: it contains all the necessary elements for further derivatives. Our mission with it? To make a brand sing in a relevant, distinctive, catchy and ownable way.
That sounds like…
