KU Leuven has a long history and a strong brand indentity which we translated into a sound identity. So, what does KU Leuven sound like?
KU Leuven stands for academic wonder and marvel, creative curiositiy, international innovation and complex expertise. The emotional drivers to choose for the brand are recognition, unique competence and vitality. All this and more is now part of their sound strategy.
The Score is the starting point of creating a sound identity. This soundtrack is the alpha and omega of your sound: it contains all the necessary elements for further derivatives. Our mission with it? To make a brand sing in a relevant, distinctive, catchy and ownable way.
As the backbone of their sound identity, the Score perfectly embodies KU Leuven with a cinematic, piano/strings driven composition in a surprising, technical rhythmic structure building up to a academic, musical pinnacle.
The sound logo represents the melodic heart, distilled from the Score. Short, particular, recognisable, completely ‘you’.
This case was developed with Darwin BBDO.