Sonhouse is a sound production agency and platform for sound people.

KU Leuven has a long history and a strong brand indentity which we translated into a sound identity. So, what does KU Leuven sound like?

What we did

Radio . Sonic Branding . Sound Strategy

KU Leuven stands for academic wonder and marvel, creative curiositiy, international innovation and complex expertise. The emotional drivers to choose for the brand are recognition, unique competence and vitality. All this and more is now part of their sound strategy.

Brandscore: the sound DNA

The brandscore is the starting point of creating a sound identity. This soundtrack is the alpha and omega of your sound: it contains all the necessary elements for further derivatives. Our mission with it? To make a brand sing in a relevant, distinctive, catchy and ownable way.

As the backbone of their sound identity, the brandscore perfectly embodies KU Leuven with a cinematic, piano/strings driven composition in a surprising, technical rhythmic structure building up to a academic, musical pinnacle.

Sonic Brand: the core of the DNA

The sonic brand is the sound logo that represents the melodic heart, distilled from the brandscore. Short, particular, recognisable, completely ‘you’.

Roll-out to Radio

Learn more about Sonic Branding

This case was developed with Darwin BBDO.