A magical loyalist, wonder what that sounds like?
Bioplanet is an inspiring leader with a conscious mindset to consuming, together with the people. In that sense, the brand fits well within the archetype of a ‘magical loyalist’. So, what should Bioplanet sound like?
The Score is the starting point of creating a sound identity. This soundtrack is the alpha and omega of your sound: it contains all the necessary elements for further derivatives. Our mission with it? To make a brand sing in a relevant, distinctive, memorable and ownable way.
As the backbone of their sound identity, the Score breathes a magical reliability: rich and heartwarming yet ‘on a mission’. Not just a fairytale, but a promising story on conscious consumption and in that sense: humanity.
The sound logo is the sound logo that represents the melodic heart, distilled from the full Score. Short, particular, recognisable, completely ‘you’.