For Belgians, Bancontact is thé preferred payment method. Together with their agency Kunstmaan, Bancontact renewed its brand identity. A logical step in a quickly evolving industry.
Radio . Sonic Branding . Sound Strategy
Parallel with this process, Sonhouse was asked to compose Bancontact’s musical identity … and we even included the iconic triple beep into the process.
The brandscore is the starting point in creating a sound identity. This soundtrack is the alpha and omega of your sound: it contains all the necessary elements for further derivatives. Our mission? To make a brand sing in a relevant, distinctive, catchy ánd ownable way.
Touchpoints are the various opportunities where customers ‘touch’ the brand. At each and every one of these points, brands should give the customer a consistent experience, reinforcing its identity and fulfilling its promise.
Mozart said “The music is not in the notes, but in the silence between”. Deploying the sound identity consistently makes your brand stronger. But it’s equally important to avoid sound pollution and overload. Sound should be used only when it amplifies an experience.
A sound identity is alive by definition. The brand’s very own music can be tweaked or adapted easily according to every campaign and Bancontact’s festival themed commercial just begged for a rock interpretation of the Bancontact brandscore. Hell yeah!
This case was developed with Kunstmaan.