A fun yet trustworthy tune that sticks with the people of Aquafin and its stakeholders. Finally, we animated their logo and combined it with the sonic brand, making a powerful tool for their online communication.
Sonic Branding . Sound Strategy
Aquafin develops, manages and finances the infrastructure for puryfing our Flemish sewege water; a noble and important task. We convinced Aquafin to reinforce their brand identity with a liquefied audio personality.
The brandscore is the starting point in creating a sound identity. This soundtrack is the alpha and omega of your sound: it contains all the necessary elements for further derivatives. Our mission? To make a brand sing in a relevant, distinctive, catchy ánd ownable way.
The sonic brand is the sound logo that represents the melodic heart, distilled from the brandscore. Short, particular, recognisable, completely ‘you’.
Touchpoints are the various opportunities where customers ‘touch’ the brand. At each and every one of these points, brands should give the customer a consistent experience, reinforcing its identity and fulfilling its promise.
Mozart said “The music is not in the notes, but in the silence between”. Deploying the sound identity consistently makes your brand stronger. But it’s equally important to avoid sound pollution and overload. Sound should be used only when it amplifies an experience.
In addition to the full Sonic Branding package, Aquafin asked us for a festive version of the brandscore. Inpired by the Icelandic ‘Haka’ or Viking Clap, our team added some vocal shouts, electric guitar and a harder kick drum. Cheers!
A sound identity is alive, by definition. The brand’s very own music can be tweaked or adapted easily according to every touchpoint or setting and sometimes Aquafin has less popular messages to communicate (closed roads for infrastructure work e.g.). This is why we created a more sober, neutral version of the Aquafin brandscore. Moreover, this one is perfect for music on hold!