Sonhouse is a sound production agency and platform for sound people.

A cheerleader for a plant-based revolution, wonder what Alpro sounds like?

What we did

Brand Voice . Sonic Branding . Sound Strategy

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‘Alpro is a proud cheerleader and a clever pioneer for a plant-based movement. They ‘raise a smile’ and ‘create a stir’ while embracing the small and sometimes imperfect steps along the path of progress. Alpro is that friend that pushes you to discover something new; getting out of the status quo, together.’ — Steven Barbé (Sonhouse)

the Score

The score is the backbone of a sound identity. It contains all the elements and layers for further derivatives to make a brand sing in a relevant, memorable and ownable way.

Logo: the core of the DNA

The sound logo represents the melodic heart, distilled from the full Score. Short, particular, recognisable and signature Alpro.

Voice ID & Spotify Ads

Client: Alpro
Copy Spotify ads: VML Y&R

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