Simply Fly Away. Air Belgium has a clear brand identity: sharp wit and warm enthusiasm with to-the-point travel experiences. So, what does Air Belgium sound like?
Air Belgium’s essence is ‘modern Belgitude’. The emotional driver carrying the brand is conviviality as it’s a social brand seeking to reflect shared pleasures.
The brandscore is the starting point of creating a sound identity. This soundtrack is the alpha and omega of your sound: it contains all the necessary elements for further derivatives. Our mission with it? To make a brand sing in a relevant, distinctive, catchy and ownable way.
Musically, we combined the sense of movement and classy complexity with a simple, slightly witty melodic piano theme. We’ve topped it off with crisp percussion and a warm, supportive backing vocal.
The sonic brand is the sound logo that represents the melodic heart, distilled from the brandscore. Short, particular, recognisable, completely ‘you’.
This case was developed together with Big Bad Wolf and Air Belgium.