SuperNova is a one-of-a-kind festival where visionary solutions, technologies and insights come together. They have a clear identity and so the question rises: what does SuperNova sound like?
SuperNova is all about unstoppable positivity, transformative vision, creative inspiration and intriguing power. Bold and confident, future-oriented, yet highly optimistic.
The brandscore is the starting point of creating a sound identity. This soundtrack is the alpha and omega of your sound: it contains all the necessary elements for further derivatives. Our mission with it? To make a brand sing in a relevant, distinctive, catchy and ownable way.
People go to SuperNova out of curiosity and an ‘avant-garde’ sense of recognition: the target audience wants to be ahead of the curve and wouldn’t want to miss a chance to break from convention. Sonhouse created a powerful composition boosted by bold sound design, conceptual yet confident music and explored voice as a subtle instrument. The sound intrigues and raises a ‘larger than life’ curiosity.
The sonic brand is the sound logo that represents the melodic heart, distilled from the brandscore. Short, particular, recognisable, completely ‘you’.
This case was developed together with Boondoggle.