SuperNova is a one-of-a-kind festival where visionary solutions, technologies and insights come together. They have a clear identity and so the question rises: what does SuperNova sound like?
SuperNova is all about unstoppable positivity, transformative vision, creative inspiration and intriguing power. Bold and confident, future-oriented, yet highly optimistic.
The Score is the starting point of creating a sound identity. This soundtrack is the alpha and omega of your sound: it contains all the necessary elements for further derivatives. Our mission with it? To make a brand sing in a relevant, distinctive, catchy and ownable way.
People go to SuperNova out of curiosity and an ‘avant-garde’ sense of recognition: the target audience wants to be ahead of the curve and wouldn’t want to miss a chance to break from convention. Sonhouse created a powerful composition boosted by bold sound design, conceptual yet confident music and explored voice as a subtle instrument. The sound intrigues and raises a ‘larger than life’ curiosity.
The Logo represents the melodic heart, distilled from the Score. Short, particular, recognisable, completely ‘you’.
This case was developed together with Boondoggle.