Hypotheekwinkel aspires to be a warm and convenient love brand. Wonder what that sounds like?
Hypotheekwinkel has the ambition of a love brand and aims at the hearts of people with an easy-going, cosy flair. They will take it from ‘business’ to ‘human’ thanks to an intelligent service and lifelong assistance, keeping things simple along the way.
The score is the starting point of creating a sound identity. This soundtrack is the alpha and omega of your sound: it contains all the necessary elements for further derivatives. Our mission with it? To make a brand sing in a relevant, distinctive, catchy and ownable way.
As the backbone of their sound identity, the score breathes uptempo cosiness: rich and to-the-point. We made it fun with a brass section and original rhythmic quirks like the shop doorbell – anything that helps to put the ‘winkel’ in Hypotheekwinkel.
The sound logo is the sound logo that represents the melodic heart, distilled from the full score. Short, particular, recognisable, completely ‘you’.
A snug little logo: recognisable and ownable. The doorbell says hello.