Bright Plus, being in the middle of a rebranding, asked the question: what should our new brand sound like?
Bright Plus is a professional job agent that accompanies you along your career path. They do this in their own way: enthusiastic, confident and full of positive (and still mostly female) radiance. People choose for the brand from a sense of conviviality and recognition, thanks to their warm and smart approach to your career.
The Score is the starting point of creating a sound identity. This soundtrack is the alpha and omega of your sound: it contains all the necessary elements for further derivatives. Our mission with it? To make a brand sing in a relevant, distinctive, catchy and ownable way.
As the backbone of their sound identity, the Score breathes uptempo dance vibes with lots of power in the beat, confidence in the chord progression and conviviality in the lead instruments such as the playful interplay between the organ and the acoustic guitar.
The sound logo represents the melodic heart, distilled from the full Score. Short, particular, recognisable, completely ‘you’.