Bike Republic

Let’s (re)discover the pleasure of bike riding and find out what Bike Republic sounds like.

sonic branding sound strategy

Bike Republic brings back the fun in biking by being a loyal ‘compagnon de route’ and empathic expert for its customers.

Score: the sonic DNA

The Score is the backbone of a sound identity. This soundtrack contains all the nuts and bolts for roll-out and later offshoots. The Score is the musical framework to make a brand sing in a relevant and ownable way.

Logo: the musical essence

The Sound Logo represents the melodic heart, distilled from the Score. Short, particular, recognisable and completely on-brand.

Roll-out to radio

This sonic branding was developed in collaboration with At-thetable agency.